What the evidence measures
See the difference between reported complaints, reported losses, and suspicious activity without turning unlike figures into one alarming number.
KinKeeper research
AI can make a scam look polished, personal, and familiar. It does not change the safest response. This heavily sourced KinKeeper white paper explains what the latest evidence shows and gives families a practical way to pause, verify through another channel, and bring in someone they trust.
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Read online · PDF available What the evidence says
Generated voices, images, writing, and personal details can weaken warning signs people once relied on. The paper focuses on the point where a household can still interrupt the scam: before money, a code, a credential, or account access moves.
See the difference between reported complaints, reported losses, and suspicious activity without turning unlike figures into one alarming number.
Understand how generated voices, images, writing, and personal details can make an approach feel familiar or official.
Use a response framework that works without proving a voice, photo, or message is fake.
A practical framework
Pressure is the cue to slow down. An unexpected caller or message is not owed an immediate response.
Leave the interaction and use a saved number, official app, or website you type yourself.
Before money, a code, or account access moves, bring in someone you trust.
Complete online edition
The complete research, methodology, limitations, and source ledger are published below as readable, searchable HTML.
Prefer the PDF? Open it hereFamilies do not need to become AI experts to protect one another. They do need a plan for the moment when a call, message, or investment pitch creates urgency. Today’s tools can produce a familiar voice, a plausible photo, and a polished personal story in minutes. That makes old warning signs, such as bad grammar or a voice that sounds slightly wrong, less dependable. It does not change the final step. The person behind the scam still needs someone to send money, share a code, reveal a password, or allow remote access.1367
A strong response does not depend on spotting a deepfake. It adds time, a trusted contact, and a second channel before money or access moves.
Voice cloning can make an emergency call sound familiar. Generated images and video can give a false profile or investment pitch a face. Translation and writing tools can clean up awkward scripts. Public data can make the story feel personal. These changes weaken familiar clues and let one operation contact many more people with tailored messages.1367
Fraud still needs a decision that benefits the scammer. The request may be for a wire, gift card, cryptocurrency transfer, one-time code, password, or remote access. Pressure, authority, secrecy, and isolation still create the opening. A pause and an independently sourced contact method still take control of the evidence away from the person making the request.
Reports from people age 60 and older show very large losses, including thousands of complaints above $100,000. That deserves a clear response, not a story that treats older adults as naturally gullible. FTC data show that older adults report losing money to fraud less often than younger adults. When a loss is reported, however, it is often larger. Exposure, available assets, irreversible payment methods, and isolation under pressure all matter. So does the fact that complaint systems capture only part of what happens.124
| 2025 IC3 measure for people age 60+ | Reported result |
|---|---|
| Adjusted reported losses | $7.748 billion |
| Complaints | 201,266 |
| Complainants reporting more than $100,000 lost | 12,444 |
A useful family role is to be a safe second channel when an unexpected request creates pressure. The goal is not to watch every move or take over. Support should make it easier to pause and check while the older adult stays part of the decision.
The report recommends three moves:
No single federal dataset counts all fraud. This report keeps the systems separate and uses each for the question it can answer.
In this report, older adult is the default. Elder fraud and elder financial exploitation are used when referring to established FBI, DOJ, FinCEN, or regulatory terminology. Financial exploitation can involve a stranger or a person the older adult knows.513
IC3 received 201,266 complaints from people age 60+ in 2025, 37% more than in 2024. Adjusted reported losses reached $7.748 billion, 59% more than the prior year.119
| Measure | 2024 | 2025 | Year-over-year change |
|---|---|---|---|
| Complaints filed by people age 60+ | 147,127 | 201,266 | +37% |
| Adjusted reported losses | $4.8 billion | $7.748 billion | +59% |
The gap between complaint growth and loss growth matters. IC3 reports that 12,444 complainants age 60+ lost more than $100,000 in 2025.1
In 2025 IC3 complaints filed by people age 60+, investment complaints accounted for $3.519 billion in reported losses. Tech and customer support followed at $1.041 billion. Cryptocurrency was tracked separately as a descriptor and appeared in $4.347 billion of reported 60+ losses, so it should not be added to the categories below.1
| IC3 crime type | Adjusted reported losses, age 60+ |
|---|---|
| Investment | $3.519 billion |
| Tech and customer support | $1.041 billion |
| Confidence and romance | $584 million |
| Business email compromise | $568 million |
| Government impersonation | $413 million |
IC3 recorded 3,143 AI-related complaints from people age 60+ with $352.5 million in reported losses. Across all ages, it recorded 22,364 AI-related complaints and $893.3 million in losses. Because complainants may not know whether AI was used, these figures should be read as identified AI references, not a complete count of AI-enabled fraud.1
FTC data show that older adults reported losing money to fraud at a lower rate than younger adults. When a loss was reported, however, the median loss was higher, especially for people age 80 and older.2
| FTC Consumer Sentinel measure, 2024 | Median reported loss |
|---|---|
| Age 60+ | $900 |
| Age 80+ | $1,650 |
A better risk model considers four things:
The evidence supports a respectful defense that adds time, independent verification, and trusted connection around high-risk actions. It does not support removing independence from everyday decisions.
AI can make a false story faster to produce and easier to believe. It cannot complete the fraud on its own. Money, a code, a password, or access still has to move through a real channel.13
The FBI describes AI-generated text, images, audio, and video as tools that can increase believability while reducing the time and effort required to create deceptive content.3
The scam still needs a decision that benefits the fraudster: send money, reveal a one-time code, enter credentials, install remote-access software, or keep the request secret.367
It helps to separate the parts AI can improve from the moments when a household or institution can still interrupt what is happening.
| Stage | What happens | AI can amplify it? |
|---|---|---|
| Reach | Call, text, email, ad, or social message | Yes |
| Credibility | Polish, personal facts, cloned voice, or fake profile | Yes |
| Pressure | Urgency, authority, fear, or secrecy | Yes |
| Isolation | “Stay on the line; do not tell anyone” | Sometimes |
| Transfer | Money, code, credential, or remote access | The real action still must occur |
| Recovery scam | A second promise to recover the money | Yes |
Pause interrupts pressure. Verify another way breaks the sender’s control of the channel. Share breaks isolation before the transfer.1346
The FBI and FTC warn that a short audio sample can be used to create a convincing imitation of a loved one. In 2025, IC3 recorded more than $5 million in losses to distress scams with a reported AI nexus.16
If an unexpected caller sounds like family and asks for immediate money:
Independent verification works whether the voice was cloned, the caller was a skilled impersonator, or the emergency was genuine. The response does not depend on identifying the technology.
AI-generated video and audio can also imitate celebrities, executives, government officials, or investment professionals. Regulators recommend checking registration and contacting the real organization through independently sourced information before moving money or securities.718
You do not have to decide whether a message, image, or voice was made with AI. You only have to notice when an unexpected interaction asks you to act before you can verify.
| Clues that are getting weaker | Rules that still hold |
|---|---|
| Bad grammar | Unexpected pressure matters |
| An unfamiliar accent | A request for secrecy matters |
| A profile that looks artificial | A demand for codes or remote access matters |
| A voice that sounds slightly wrong | Instructions to move money to “protect” it matter |
| A message with one factual mistake | A refusal to allow independent verification matters |
No legitimate bank, government agency, or company needs you to move money to a new account, cryptocurrency kiosk, courier, or pile of gold to keep it safe.41417
The goal is not constant suspicion. It is a small set of household and institutional defaults that add time, a trusted channel, and another person around high-risk actions.
The response is intentionally simple enough to use under pressure and broad enough to work across calls, texts, email, physical mail, social media, and AI-generated content.3615
“Another way” matters because asking the same caller to prove who they are keeps verification inside the attacker’s channel. Independent verification changes who controls the evidence.
Good fraud defense lives in defaults. Set these up during a calm moment, with the older adult making the choices.
Ask a bank, credit union, or brokerage what trusted-contact, notification, transaction-hold, and exploitation-response options it offers. A trusted contact does not automatically gain authority over the account.89
Scammers benefit when people feel embarrassed or fear losing control. Family systems should make it easier to ask for a second opinion while keeping the older adult at the center of the decision.
Elder financial exploitation also includes theft or misuse by relatives, caregivers, fiduciaries, or other trusted people. If that is suspected, use local Adult Protective Services, law enforcement, and legal resources rather than confronting the suspected person alone.513
Financial institutions, senior-serving organizations, libraries, and caregiver programs can reduce the burden on individuals by building independent verification and human connection into the environment.
FinCEN identified 155,415 elder-financial-exploitation-related BSA filings covering roughly $27 billion in suspicious activity over one year. About 80% of the filings involved elder scams and about 20% involved elder theft. This is suspicious activity reported by institutions, not confirmed consumer loss.5
A fast, calm response may limit damage. Recovery depends on how the money or access moved, so start with the financial or technology provider involved.10
If there is an immediate threat of physical harm, call 911. For suspected abuse or exploitation by a known person, contact local Adult Protective Services or law enforcement.13
KinKeeper’s free Elder Fraud & Scam Protection Playbook uses realistic, fictional scenarios to practice the same response across texts, email, physical mail, AI-enabled calls, relationship scams, money requests, and recovery.15
The Playbook is free, private by default, and requires no sign-up. It and KinKeeper’s fraud tools are educational and alerting resources. They cannot prevent or guarantee protection from scams.
The next scheduled review is October 15, 2026, or earlier if the FBI, FTC, reporting routes, or KinKeeper product availability materially changes.

Companion Playbook
The free Elder Fraud & Scam Protection Playbook turns the paper's guidance into a short interactive course with realistic, fictional scenarios across texts, email, physical mail, calls, and relationships.
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